Concept showcase · Automotive
Car configurator
Explore paint colors, wheel sets and interior trim in a showroom-inspired interface.
Explore this solution →Custom WebGL • Three.js • 3D Commerce
3D Product Configurator Prototypes.
Turn static product pages into interactive experiences. We design and build custom web-based 3D product configurators for brands, stores and product teams.
◇ Interactive 3D◎ Variant customization⌘ Web & mobile
CONFIGURATOR / AUTOMOTIVE CONCEPTRENDER CONCEPT
Prototype experiencesDesigned around your product
◈ Three.js & WebGL◇ Product visualization⊞ E-commerce integrations◎ Responsive UI
WHAT WE BUILDInteractive by design.
Interactive by design.
Built for your products.
From the first clickable prototype to an integrated shopping experience, every feature is scoped around a real customer decision.
Real-time interaction
Give users a hands-on way to rotate, inspect and personalize products in the browser.
Configurable options
Color swatches, material choices, components and variant logic tailored to your catalog.
Web & mobile
Responsive experiences designed for modern browsers and touch interactions.
Prototype to product
Start with a proof of concept and build toward production integration.
CONCEPT SHOWCASE
What could your customers configure?
Explore five illustrative concept directions. These are generated design studies to communicate capabilities — not completed customer projects.
Concept showcase · Footwear
Sneaker customizer
Prototype colorways, material choices, laces and 360° footwear views.
Explore this solution →
Concept showcase · Furniture
Furniture configurator
Let customers choose upholstery, frame finishes and modular layouts.
Explore this solution →
Concept showcase · Luxury goods
Watch configurator
Explore bezels, dials, straps and product details with refined controls.
Explore this solution →
Concept showcase · Electronics
Device configurator
Visualize colors, hardware variants, accessories and product packages.
Explore this solution →All visuals above are AI-generated concept illustrations. The live interactive WebGL demo below is independently implemented on this site.
TRY THE EXPERIENCE
Customize it. Rotate it. Make it yours.
Try an actual browser-rendered 3D concept. Rotate the headphones and swap finishes in real time. No external viewer plugin required.
CC / AUDIO 001 · 3D CONCEPT● INTERACTIVE WEBGL
↻ Drag to rotate · Scroll to zoomPROTOTYPE · NOT FOR SALE
LIVE CUSTOMIZATION
Signature Headphones
See how configurable product details can work in your customer's browser.
Choose a color
Surface finish
COLOROcean Blue
FINISHSatin
This is a simplified, procedural 3D prototype demonstrating real interaction. Production work uses product-specific models, textures and variant rules.
Build a configurator like this ↗OUR SERVICES
From proof of concept to integration.
Choose a focused prototype or a larger implementation path depending on your catalog, product assets and launch goals.
3D Product Configurator Development
Interactive product viewers with choices that make sense for your business.
- Color, finish and material selection
- Component swapping and visual variants
- Product-specific UI and guided steps
- Browser and mobile interaction patterns
Three.js & WebGL Engineering
Custom front-end implementation, scene optimization and optional integration pathways.
- Three.js scene and camera controls
- glTF/GLB model loading and optimization
- Responsive embedding and performance testing
- Shopify or custom-store integration scoping
OUR WORKFLOW
Clear scope. Tangible prototype.
A practical workflow that separates visual exploration from production-ready requirements.
Discovery
We define product options, target audience, goals and asset readiness.
Experience design
We map the user flow, UI controls and desired interactions.
3D prototype
We build and review a functional browser-based concept.
Refine & integrate
We optimize assets, refine UX and plan any store or API connections.
QUESTIONS & ANSWERS
Everything before your first build.
Answers to common questions about web-based 3D product configuration.
What is a 3D product configurator prototype?
It is an interactive proof of concept that lets users inspect a 3D product and change selected options, such as colors, finishes, materials or components. It is typically built to validate an idea before a full e-commerce integration.
Do you build with Three.js and WebGL?
Yes. Projects can use Three.js, WebGL and web UI technologies. The exact stack depends on your product complexity, existing website and integration needs.
Can a configurator be embedded in Shopify or another store?
Often, yes. We can assess embed options, product variant mappings, add-to-cart handoffs and the platform integration as part of the scope.
Do I need an existing 3D model?
No, but 3D asset preparation must be included in the scope if you do not already have a usable GLB/glTF or CAD model. Asset quality, geometry and materials affect visual fidelity and performance.
Can users change colors, materials and parts?
Yes. A prototype can include color and finish selectors, interchangeable components, price or variant display and other interactions when the underlying 3D assets support them.
How much does a custom 3D configurator cost?
Pricing depends on assets, interaction complexity, number of variants, device requirements and integration work. Share a reference and your product details to receive a scoped quote.
Will it work on mobile?
Mobile support is part of the design process, with performance budgets and device testing chosen for the target audience. Very large models may need optimization.
How do we get started?
Send your product type, available 3D files, the customization options and a link to your existing store or a visual reference. We will use that information to define a prototype scope.